Everton have changed the club crest.
The new, more modern, cleaner and dynamic design has been created following an extensive consultation process with fans, supporters’ groups and branding experts.
It combines four historic elements of the previous badge – the Tower, the shield, the name and the year of formation – to form a concise, modern and dynamic representation of Everton.
While the name Everton and the 1878 date have been incorporated into the shield, it does not feature the Latin motto. Although ‘Nil Satis Nisi Optimum’ is not included in this new design, it will still have a high-profile presence throughout the Club, and a new range of retail products are being introduced with the prominent use of the Latin motto.
Although Everton have consulted fans and supporters’ groups, the crest has not been well received on social media sites.