My Opinion: The new Everton crest choice

    Since announcing lastnight the 3 designs that the club have chosen to be our next crest, Everton fans have been debating the new crest.  A new wave of internet debate has been sparked with fans taking to twitter to express outrage at the club once again.

    On a personal note, I feel this outrage is unfair.  The club have listened to the fans and although the initial survey was very tailored to getting the response that the club wanted, they have consulted the fans throughout.  Certainly director of communications at the club, Alan Myers has been at the forefront of talk and has certainly spoken to the fans throughout.  On a personal level, I think the way he has handled this situation has been fantastic.

    Of the 2 designs, personally I think crest 1 is very close to a very good design, I think it is just missing something (im not sure what) to make it brilliant – I think it could be a goer.  I think crest 2 is awful and is basically just a mishmash of the latest crest and badge 1.  Crest 3 could have been brilliant, but I also think they have missed a trick and I have certainly seen a better version of that on one of the many Everton forums.  It seems to just be a missmash of badge 1 and a new design.

    My main gripe of the 3 designs is that they are all fairly similar.  I thought we would have been presented with 3-5 badges with lots of different choice.  In essence the 3 crests are simply the same design, just packaged slightly differently.  I understand that the main design is essentially going to be roughly the same, I just thought there may have been a vaster array of designs and variations rather than the same old stuff, just repackaged.

    I think in this modern era, people will have different opinions and people will always take to social media to whinge, but right now we have to get behind the club and bring the crest issue to an end.  We have 3 versions of crests that don’t look like they have been designed by a 5 year old and offer a traditional and contemporary version.  It’s a shame we didn’t have more choice, BUT such is life and we need to move on.

    You can’t please all of the people all of the time.


    Come and have your say at

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    1. The middle one is too much like the current one, and in the one on the right ‘NSNO’ is too prominent / ‘Everton’ isn’t prominent enough.

      That leaves the one on the left. I quite like it as it is, but it’d maybe be even better if ‘Everton’ was above the Tower so that the crest is more immediately identifiable as ours – e.g. like Arsenal’s crest.

      • Is there any real affection for a round crest though Milo?. I think that looks too much like Chelsea or Rangers and its in no way distinctive enough.

        Cant say I hate it, but, the option 1 the club offered is far superior as at least that crest has a direct link to the 2000 and 1938 ‘classic’ one that is easily recognised as an Everton ‘badge’.

    2. We’ve said a very clear and resounding NO to the current ‘made-for-FIFA14’ badge and the club have responded with something that is at least a nod to what many of fans want (our old crest left alone thanks!) wrapped in with what they want (something that goes well on FIFA14 and appeals to American and Chinese kids).

      On one level the left hand crest then shows a willingness to come some distance towards the fanbase but no further. You suspect its this lack of willingness to actually recognise hurt feelings and make amends fully that will cause the most upset with some fans…certainly the more militant elements.

      For my money the left most crest is ok. I’m not convinced that making the crest EAGames-friendly is going to bring in more new fans and more revenue as is clearly hoped, but, I want the club to do SOMETHING towards increasing the commercial performance of the business so I guess I have to support it. I’ll buy shirts with the left most crest on.

    3. I went to one of the focus groups a couple of weeks ago, and we all said there that there should be an extra step in the process, i.e. that there should be 3 or 4 designs, and Evertonians should be able to say what they liked about each, what doesn’t work, what they would change, etc. Then there should be 3 designs to choose from, with an option to vote for “None of the above”. I’m sorry the club hasn’t done that.

      In terms of what they’ve given us, number 1 is the safest, but number 3 could be brilliant with one or two changes – I’d put the “Everton” across the top, take out the unnecessary “V” at the bottom, make the whit border a bit thicker and put the motto around the bottom edge. Shame we can’t do that – I think it would be class.


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