- 1. History
Everton are a very historical club having been founded in 1878 and were founder members of the league. They could offer great kudos as an established name having won the league 9 times, the FA Cup 5 times and the UEFA cup once. Everton have also been at the forefront of a number of football firsts including the first club to play 3000 matches and the first club to achieve 100 years in the top flight.
- 2. Current Squad
It is argued that the current squad is the best that Everton have had since the successful mid 80’s (despite not winning anything). Established players such as Fellaini and Baines have a high net worth and talented kids such as Ross Barkley, John Lundstram and Matthew Kennedy are due to come through in the next few years.
- 3. Stadium
The lack stadium is often put forward as a negative by people as a reason Everton haven’t been sold, but perhaps this is the wrong way of looking at it. A new stadium would fairly much double the current turnover with increased commercial activity from boxes and meeting room and it would also allow owners to make a name for themselves by creating a local lasting legacy. This could be as part of The Football Quarter (a proposal put forward by supporters groups KEOIC – Keeping Everton in our City and SOS – Spirit of Shankly) or another proposal. This would allow any potential owner to put their own stamp and branding onto the stadium and also incorporate corporate, residential and commercial operations such as Hotels, Cinemas, Flats and community or business centres.
- 4. Kudos
Any potential owner, looking to make a name for himself or company should be interested in Everton and the Premier League. Who before had heard of Sheikh Mansoor before he bought into Manchester City. This was all organised by an inward investment visit. This has now transformed the Sheikh into a name across the globe and has transformed Man City into one of the richest clubs in Europe. Any potential owner of Everton wouldn’t have to invest as much into the team as Man City or Chelsea due to new financial controls, but the potential back from the new TV money for the Premier League and increased commercial activity would make the club an attractive proposition. Companies don’t always come into football to make money.
- 5. Inward Investment
Many cities operate inward investment schemes to attract foreign businesses onto UK shores and Liverpool is no different with Liverpool Vision and similar enterprise schemes who have government money to attract foreign business to boost the local and UK economy. If the council can be brought on board, this could provide a way to help offset some of the immediate costs. Government agencies such as UKTI can even support inward trade missions (like what happened when the Man City owners visited the UK having travelled to London, Newcastle and Manchester supported by their local agency) and also outbound missions to set up meetings with potential buyers. Perhaps the whole board including Bill Kenwright should be targeting emerging markets such as India, the Arab Emirates, China or Brazil could be the first step.
We always hear WHY Everton can’t be sold, perhaps the focus should be on WHY the club should be sold. Come and have your say at http://www.theevertonforum.co.uk/thread5245.html