Everton have today revealed how they will let supporters choose the new club crest for next season.
The Blues have teamed up with the ECHO to share their plans for the process with fans, and encourage everyone to have their say on how the badge – which will be unveiled in early October – should look.
Everton altered their badge earlier this summer , sparking unrest among many supporters and prompting the club to promise the new design would be changed in accordance with their wishes next season.
The club has vowed that every Evertonian can have their say and help to shape the new crest design. There are various ways to get involved:
Online – Every fan can complete a questionnaire at www.evertonfc.com/crest to provide their feedback on how they want the new crest to look and the importance of the individual elements from previous crests. There will also be an option for fans to upload their own designs, sketches or make further comments.
Focus groups – A series of focus groups will be set up with representative supporter groups such as Supporters’ Clubs, Shareholders, the Fans’ Forum, the new Junior Fans’ Forum, the Everton Heritage Society and the Everton Former Players’ Foundation.
Blues will have the chance to submit feedback until Sunday September 15 2013.
Alan Myers, the club’s Director of Communications, alongside the club’s Senior Executive Team, will oversee the entire process with key support from Liverpool-based agency Kenyon Fraser – who will manage the consultation phase.
Toffees officials insist that gaining as much feedback as possible from fans is top of the agenda until mid-September and the next phase is to begin designing the new crest.
Independent of the club, Kenyon Fraser will collate all the suggestions, ideas and feedback from supporters. They will review, interpret and then create design options for the fanbase to vote on.
They will then hand over to you again to make the final decision. The newly designed crests will be presented alongside a detailed explanation of how each one has been developed.
Every supporter with a registered customer number, based on ticket purchasing or membership – an estimated 300,000 fans – will be asked to select their favourite design at www.evertonfc.com/crest.
The results of the vote will be revealed on Thursday October 3 and the new club crest, shaped and chosen by Evertonians, will appear on all media, buildings, merchandise and all kits for the 2014/15 season.
Director of communications Alan Myers said: “I know the fans have been awaiting details of the process to choose the new crest and after listening to them it’s clear they have many ideas on what they want.
“We will consult with all Evertonians and the crest will be their choice. This process allows fans to tell us what they want in their new crest so that a number of options can be created for them to select the best one.
“The 2014/15 Crest will be the “Peoples Crest” make no mistake about that, all I ask is that the fans trust me, as an Evertonian, to deliver it to them. I won’t be able to give 100% of the fanbase what they want but we will do this together because “We are Everton.”
KEY DATES
THURSDAY 22 AUGUST: Crest Consultation: It’s Your Choice announced
TUESDAY 27 AUGUST: Consultation period underway
SUNDAY 15 SEPTEMBER: Final day of the consultation period
MONDAY 23 SEPTEMBER: Selection process underway
TUESDAY 1 OCTOBER: Final day of the vote
THURSDAY 3 OCTOBER: The new crest is revealed
Feel free to leave any designs you feel are relevant on www.theevertonforum.com