The Moshiri effect produces stunning Usmanov deal for Finch Farm
Everton have agreed a deal with Arsenal shareholder Alisher Usmanov’s holding company USM Holdings for the naming rights to their training ground Finch Farm.
The deal has been arranged by Farhad Moshiri and signals the start of a new Era for Everton in the commercial world with the introduction of £75m of new commercial deals.
The deal starts this month and will also see USM Holdings benefit from a set of global marketing rights including presence on media interview backdrops and LED advertising at Goodison Park on matchdays.
“We’ve done considerable research into what this partnership can deliver for us and we’re very excited about the difference this will make as we continue to build our brands.”
Everton chief executive Robert Elstone said: “We’ve invested heavily into our training facilities over recent years and this deal means we can continue to provide top-class facilities, which we know plays an important role in attracting the best playing talent, from academy right through to the first team.”
Is this a new Era for Everton?
Comment below or have your say on our dedicated Everton Forum at www.theevertonforum.co.uk/forum